Solid Gold Soul

Sept. 26, 2007

Welcome to Solid Gold Soul


About Freddie Bell

Freddie Bell, velvet morning voice talent is a mellifluous voice actor, broadcast-journalist, speaker and National Voice Actor. His vast voice over credits, include hosting several radio programs including the Tom Joyner Morning Show, The Love Train, It’s The Gospel in Tampa, The Freddie Bell Morning Show in radio on KSGS – 950AM, Solid Gold Soul in Minneapolis, plus This is Music, The Freddie Bell Countdown Show and The Minneapolis NAACP Community Affairs television Programs in Minneapolis.
Invite Freddie to your next event or seminar as a Keynote Speaker, covering topics including You Gotta Have H.E.A.R.T., Tuning In to R.A.D.I.O, Maximizing Your Potential, Imagination, The Secret Key To Success, Winning Through Community Service, Dreaming Your Way to Success and a variety of topics related to sales and sales management. Freddie shares ideas and techniques he used to propel Solid Gold Soul Radio into a household name.
Be sure to tell a friend about the Solid Gold Soul Update. You can also subscribe on line to have the Update sent to you automatically.
Click on the subscribe link on the right of this page.


Michael Vick and three co-defendants were indicted by a grand jury Tuesday on state charges related to a dogfighting ring operated on Vick’s Virginia property.
Vick, who already pleaded guilty in federal court to a dogfighting conspiracy charge and is awaiting sentencing Dec. 10, was indicted on one count of beating or killing or causing dogs to fight other dogs and one count of engaging in or promoting dogfighting. Each count is a felony, punishable by up to five years in prison.
The grand jury declined to indict the Atlanta Falcons quarterback and two co-defendants on eight counts of killing or causing to be killed a companion animal, which would have exposed them to as many as 40 years in prison if convicted.
“We are disappointed that these charges were filed in Surry County since it is the same conduct covered by the federal indictment for which Mr. Vick has already accepted full responsibility” and pleaded guilty, Billy Martin, one of Vick’s attorneys, said in a statement.


Tom Joyner wants this information to reach his listeners.. You have probably heard of “NUD” as a result of the Tom Joyner morning show in May 2007 related to Comp USA.

NUD (Non Urban Dictate) is the acronym for a very subtle and little-known marketing term specifically directed toward people of color. “Non Urban Dictate” These three words essentially mean that a company is not
interested in the Black consumer. A NUD label means that a company does not want their marketing and advertising materials placed in media that claim an urban audience (black folks) as their main target.

There are legitimate reasons for companies not using urban radio. It may be that Blacks don’t index high in certain categories or that a company’s strategy is to market to the Black consumer down the road after they have established a strong position in their primary target.

But, NUD usually means that a company is not interested in the Black consumer. Companies evade discrimination liability by embracing it as theory rather than policy. As a service to Black consumers, the Urban Institute will list all companies that have a NUD policy. Armed with this information, we feel that Black consumers will be able to make informed buying decisions.

Here’s a list of Companies with NUD policies:
1. Starbucks
2. Jos. A Bank
3. Comp USA
4. Weight Watchers
5. Keebler
6. Life Savers
7. Continental Airlines
8. Northwest Airlines
9. America West Airlines
10. HBO – Apollo Series
11. Paternal Importers
12 Calico Corners
13. OMScot
14. Pepperidge Farms
15. Ethan Allen
16. Busy Body Fitness
17. Mondavi Wines
18. Builders Square
19. Don Pablo
20. Lexus
21. Aruba Tourism
22. Ciba Vision
23. Kindercare
24. Grady Restaurant
25. Eddie Bauer

Freddie Bell’s Point of View

This information is likely true. I didn’t hear the Joyner Show on this particular topic, however. In hosting my morning show, we ran into this kind of situtation all the time. The two major incidents that stand out worked out well but had sour beginnings. The first was with General Mills and their Honey Nut Cheerios promotion. They were advancing the Sweet Sounds of Soul tour, staring Earth Wind and Fire. Their appointed ad agency told my sales people that Black people did not eat cereal. That set me off, especially since we were attempting to get a buy because of EWF and the Ojay’s presence on the tour. Added to that, General Mills wanted to advertise on a station with a country format, rather than with our station, Solid Gold Soul, which made its living playing music from these artists. I took to the air and was incredulous at the notion the General Mills actually believed that Black people didn’t have a taste for cereal. Within a couple of hours of this commentary, GM sent out thier troops to my show to “set the record straight,” and essentially blamed the advertising agency for the “mistake.” Solid Gold Soul, did eventually get the radio ad buy. But not without pressure. The other incident involved Northwest Airlines. They actually wanted to set my radio station’s advertising rates. Eventually, with some urging from me, they backed off and became a strong supporter of our African American History Fact. Even so, I see that Northwest is still on the NUD list.
In short, NUD’s are real and exist because I lived and manged a radio station through it. It’s sad there are corporations which don’t understand that money is green and black folks have plenty of disposable income. All major corporations have to do is give our communities an invitation to buy and demonstrate a real concern for the community. Clearly, some of these companies still think there is a difference between the green money in my pocket and that of my white counterpart. I’ll gladly pick up all the money they walk by. I’d love to hear your thoughts. You can post them here.

Freddie Bell


In this topsy-turvy world, it’s nice to know some things never change, like the amount of upkeep Mariah Carey requires for a night out. The New York Daily News reports the diva-licious chanteuse needed nine — yes, nine — assistants tending to her beauty needs at VH1’s Save the Music Foundation fete Thursday night in New York. Their duties were clearly delineated, with one minion in charge of doling out the double-sided sticky tape (necessary to keep mammose Mariah’s perilously plunging purple gown in place), while another sported a Batman-style utility belt filled with brushes and hair spray, and a third carried the all-important hot rollers. Meanwhile, the New York Post says eight — yes, eight — “massive bodyguards” surrounded her at the event, cutting a swath through the little people by announcing, “Get out of the way! Mariah’s coming!” They also made sure her retinue was able to gussy her up in private by closing down the ladies’ room for 10 minutes. Not everyone was impressed by the sublimely over-the-top spectacle that is the big-lunged belter, who was an honoree at the event. According to the Post, singer-songwriter Vanessa Carlton was “overheard cackling, rolling her eyes and making nasty comments throughout Carey’s acceptance speech.” That wasn’t the only time Mariah was met with mocking that night. A operative says she also faced a tough crowd at the Waverly Inn, where she struck a pose for conveniently stationed paparazzi before entering. Seems her composure “faltered” at one point when a fellow diner yelled out, “We love and support you Britney,” sending the hot spot’s patrons into twitters. When someone pointed out the diva in question wasn’t Spears, the yukster shot back, “Oh, sorry Lindsay, good luck with your demons.”


Mike Tyson, the former world heavyweight boxing champion, is facing years in prison after pleading guilty to possession of cocaine.
Tyson, 41, was arrested in December last year after he was seen driving erratically after leaving a nightclub in Arizona and almost crashing into a police car. He had over two grams of cocaine in his possession and had marijuana in his system at the time of his arrest. Tyson, the self-styled Baddest Man on the Planet, pleaded guilty at an Arizona court yesterday and will be sentenced on Nov 19. He faces a maximum of over four years in prison for possession of a controlled substance and driving while under the influence. Prosecuting lawyers said they would lobby for a custodial sentence.


Court-appointed special administrators have told a South Carolina judge that a former trustee of JAMES BROWN’s finances may have misappropriated up to $7 million, according to the Associated Press.
The AP also reports that in court today, the judge allowed the late soul singer’s heirs to pursue those claims and also ordered the trustee, DAVID CANNON, to pay back $370,000 in addition to the $350,000 the man paid last month.
The court also allowed the attorney generals for South Carolina and Georgia to advocate for needy children who are supposed to benefit from a charity Brown had established, the “I Feel Good” trust.
SONNY JONES, a South Carolina assistant attorney general, told the AP: “We want to make sure that any money that is supposed to go to that trust will go to that trust and be properly administered.”
According to the AP, the judge did not hear a motion from a Houston woman (who says she is Brown’s daughter) requesting that all of Brown’s children who are named in Brown’s will take a paternity test.


After a slow start, ratings for “The View” have steadily increased since the addition of moderator Whoopi Goldberg, and is currently soaring above the numbers averaged during the controversy-riddled era of Rosie O’Donnell. According to Daily Variety, the ABC morning talk show under Goldberg is averaging 3.5 million total viewers, a 7% increase from 3.3 million under O’Donnell last season. Ratings weren’t so “rosie” in the beginning for Goldberg. Her first show drew 3.4 million viewers, 1 million fewer than O’Donnell did on her first day in 2006. Pundits began to predict a permanent ratings dropoff from Rosie’s tenure. But after one week, the show under Whoopi was neck-and-neck with the Rosie-led show of last year. The second week into the season, “The View” was up 16% over last year, an unexpected turn for ABC daytime president Brian Frons, who was among those who believed Whoopi’s numbers would never top Rosie’s. The addition of co-host Sherri Shepherd to the table also gave the show a ratings jolt. Since her Sept. 10 debut, “The View” has added 4% in total viewers.

Black History Factafrican-american-history.jpgcarter-g-woodson.jpg

1861: Secretary of U.S. Navy authorized enlistment of slaves.

Celebrity Birthdaysbirthdays.jpg

Actor-singer Will Smith is 39.

Rapper T.I. is 27.

Words To the Wisewise-words.jpg

Your victory is at hand
Contact Informationcontact-us.jpg<
Freddie Bell
PO Box 390521
Minneapolis, MN 55439