Solid Gold Soul

August 31, 2009

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Whitney Houston

Whitney Houston

With today’s release of her first studio album in seven years, Whitney Houston is gearing up to sell the heck out of it with a string of broadcast and print appearances in the coming weeks.

As previously reported, the 46-year-old pop sensation will promote “I Look to You” with an appearance on “The Oprah Winfrey Show” that will air on Sept. 14. Next Tuesday, she’ll tape a performance in New York’s Central Park for ABC’s “Good Morning America.”

And according to Reuters, several magazine cover stories are in the works, including the next issue of Ebony. A tour may also be on the horizon for next year.

Industry sources expect the Arista album will sell between 300,000 and 400,000 copies across the United States during its first week, easily taking the No. 1 spot during a late-summer slump. Such a start would outpace first-week tallies for recent releases by Kelly Clarkson (255,000) and Madonna (280,000) but fall short of those for Mariah Carey (463,000), Beyonce (482,000) and Britney Spears (505,000).

“This is a cultural event,” said Scott Seviour, the label’s senior VP of marketing and artist development. “The enthusiasm and the energy for this release is palpable.”

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