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Solid Gold Soul
February 17, 2010

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WHITE HOUSE HITTING ITS STRIDE

President Obama

It’s in with the old at the Obama White House: The administration is revamping its communications strategy by returning to campaign-style discipline.

After criticisms of overexposure, the White House is limiting Obama’s appearances and interviews and responding rapidly to criticisms on the White House blog.

Obama is hosting more events where he speaks directly to the public without the media as intermediary.

So far this year, Obama has only done one interview with a reporter who regularly covers the White House.

The Daily Beast’s Leslie H. Gelb says Obama desperately needs a sweeping staff shakeup-he must reassign Rahm Emanuel, dump Larry Summers, and get rid of National Security adviser Jim Jones-to save his presidency.


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